travel technology

It’s no surprise that the aviation industry is changing and will continually change as inventors, engineers, and innovators learn more, push boundaries more, and finally strike gold with their latest creation.

According to the “Emerging Technology in Travel Report 2018,” developed by the Sabre Corporation, a Texas-based travel technology company, the upcoming technologies to influence and improve the world of travel can be segmented into three categories:

1. Automation

The automation concept isn’t a new ideology – humans have always tried to either eliminate mundane tasks or to simplify complicated tasks as much as possible.

Technology has definitely taken this concept ten steps further than our ancestors could have ever imagined. Developments and advancements in the A.I and machine learning industry have changed the landscapes and playing fields of many trades. However, human interaction is still a necessity in the world of hospitality and travel. How could automation change travel?

We have already seen improvements in the world of virtual assistants and robotic developments from all around the world. This could mean that the world of travel is in the hands of robots and assistants that learn their customers and remember what they need and when they need it.

2. Authenticity

“Authenticity” is a keyword that gets thrown around in many meeting rooms all around the world. Every brand is looking to develop an “authentic” experience.

For a business to survive and succeed, then the organization needs to build a special relationship with its customers, a trusting relationship that the customer will always receive a genuine, from the heart service. The assumption would be that providing this kind of service calls for even more human interaction, so how can technology help to develop an authentic experience?

Augmented and Virtual Reality programs and systems have advanced at a quick rate in recent years leading to organizations developing VR/AR experiences. For example, the Fairmont Queen Elizabeth Hotel in Montreal has renovated a suite to memorialize John Lennon and Yoko Ono’s second staged “Bed-in-for-Peace” and recorded the anthem “Give Peace a Chance.”

3. Blockchain

The term Blockchain is often linked to Bitcoin, Ethereum, Ripple, and other cryptocurrencies. And rightly so, Satoshi Nakamoto, a name connected to the creator or creators of Bitcoin software, developed a technology that is revolutionary!

Blockchain technology may be at the center of the digital currency world, but that tech has so much more potential outside of the digital monetary system as well. How could blockchain technology improve the travel industry?

This technology allows people to have direct transfers without having to trust each other because the transaction is stored and can easily be tracked. This means that blockchain technology can be used to execute “smart contracts.” Creating trust between customers and businesses that a dispute can be solved without hassle.

Technology is everchanging and is changing the way people interact with the world around them. It is still uncertain how technology will change the world of travel, but the times ahead are definitely exciting!